eMart
In 2021, the COVID-19 pandemic’s restrictions on movement presented a challenge for traditional retail, prompting eMart to embark on a digital transformation journey to adapt to evolving consumer needs. Recognizing the difficulty of engaging customers who are increasingly time-pressed, eMart understood the necessity to move to e-commerce retail through mobile and web applications
Challenge:
In 2021, the COVID-19 pandemic’s restrictions on movement presented a challenge for traditional retail, prompting eMart to embark on a digital transformation journey to adapt to evolving consumer needs. Recognizing the difficulty of engaging customers who are increasingly time-pressed, eMart understood the necessity to move to e-commerce retail through mobile and web applications.
Approach:
eMart collaborated with Evolve to realize its ambitious vision, embarking on a journey to craft bespoke ecommerce solutions. This collaboration was geared towards creating cutting-edge mobile and web applications, establishing a robust Management Information System (MIS), and integrating a sophisticated analytics dashboard. Furthermore, Evolve provided expert guidance on the rollout and management of eMart’s innovative digital platforms, setting the stage for a revolutionised shopping experience.
Impact
eMart’s leap into the digital realm has been nothing short of transformative, now delighting thousands of customers in Kigali with the convenience of shopping for groceries online and enjoying home deliveries. Our collaboration with eMart is ongoing, as we tirelessly refine their mobile apps and web portal to promise smooth transactions. Moreover, we’re delving into the rich data, uncovering insights into customer purchasing patterns to continually elevate the eMart shopping experience.