In 2021, the COVID-19 pandemic’s restrictions on movement presented a challenge for traditional retail, prompting eMart to embark on a digital transformation journey to adapt to evolving consumer needs. Recognizing the difficulty of engaging customers who are increasingly time-pressed, eMart understood the necessity to move to e-commerce retail through mobile and web applications
In 2021, the COVID-19 pandemic created an urgent need for businesses to pivot away from traditional retail. For eMart, the challenge was to digitally transform its operations to meet the needs of customers seeking safer, more convenient ways to shop. With consumer expectations evolving, the company sought to deliver a fully digital shopping experience accessible via both mobile and web platforms, supported by real-time operations and analytics.
evolve worked closely with eMart to design and develop:
The new system enabled thousands of Kigali-based users to conveniently shop online with reliable home delivery. The analytics component provided insights into customer behavior, allowing eMart to refine marketing, stock management, and user engagement strategies.
Continuous improvements ensure a consistently optimized experience for end users.